Knauf Insulation · Building materials · International
6,000
professionals and 1,500 stores on one platform
Three audiences. Nobody introduced them.
Staged: MVP → pilot → trial → production
Shape the marketMore salesSee the business
Shape the market
A points programme can be cloned in a quarter. This can't.
Some companies don't need more sales. They need to become the place where their market does business. Homeowners look for a professional and a store. Professionals look for clients and better terms. Retailers look for traffic. Each needs the other two, and none can find each other. The brand that connects them owns the demand chain.
What it usually looks like
- Two loyalty programmes that don't work well enough.
- A dealer network you can't see, ordering by phone and WhatsApp.
- An owners' community on Telegram that nobody has turned into an asset.
What we do instead of the obvious answer
Research across all the audiences, not just yours. Then the ecosystem: roles, journeys, one database, one login, and a business model that pays for itself beyond loyalty mechanics — media, partners, access to the professional audience. We write the full requirements before any code, and deliver in stages: MVP, pilot, trial operation, production. Each stage tests one hypothesis.
Interactive
One in ten
Only one in ten large companies gets 5% of revenue or more from its ecosystem.
McKinseyCompanies that built their own marketplace grew market share in 72% of cases, against 42% of the rest.
McKinsey, 2022Market context
9% and 10%
of contractors name loyalty programmes as the reason they stay loyal to a brand or a supplier.
HIRI, 202466–72%
of B2B buyers trust industry peers and independent experts.
Forrester, 2025
From the portfolio
Rippa · Mini-excavators, dealer storefront · Central Asia
57,494
owner messages turned into 60 articles buyers trust
Nobody trusts a dealer's brochure. They trust other owners.
5–6 weeks
More salesShape the market
Typically
Research and requirements first — the part most platform projects skip, and the reason they run over budget. Then staged delivery over months. We're comfortable inside corporate procedures: procurement, legal, security reviews.
Questions
We're a large company. Can a team of five handle us?
We've worked inside very large organisations and know how they buy. Ask us the hard questions on the first call.
Who owns the platform and the data?
You do.
How do you measure whether it works?
Each stage has one hypothesis and one number. If the number doesn't move, we change the plan before the next stage, not after the budget.
Tell us what's missing.
Thirty minutes. You describe the pain and the result you want. We ask questions. If we can help, you get one email with what we found, what we'd build and what it costs. If we can't, we'll say so.